Discipline 03

Email & SMS

Lifecycle infrastructure designed to compound across the customer lifetime. The channel you own outright - turning first purchases into repeat revenue and raising LTV without raising spend.

Platforms we run
Klaviyo HubSpot Attentive Braze Iterable Customer.io Postscript Custom stacks
The discipline

Revenue you already paid for.

Acquisition gets a customer once. Lifecycle decides what they're worth. We build the owned-channel infrastructure that compounds every dollar of paid spend into repeat revenue and retention.

Email and SMS aren't a newsletter. They're lifecycle infrastructure - flows, segmentation, and deliverability engineered to grow contribution margin across the entire customer lifetime.

Email & SMS at Pulse Digital
What's included

The scope of work.

A complete lifecycle operating system - from foundational flows to deliverability - built to compound LTV against a single growth thesis.
01

Flows & Automation

Welcome, abandonment, post-purchase, and win-back flows that run 24/7 - the always-on engine behind owned-channel revenue.

02

Campaign Calendar

A disciplined campaign cadence built around promotions, launches, and stories - planned, designed, and shipped on schedule.

03

Segmentation & RFM

Behavioural and RFM segmentation that sends the right message to the right cohort - and protects your list from fatigue.

04

Deliverability

Authentication, list hygiene, and reputation management so the revenue you build actually lands in the inbox.

05

SMS Programs

Compliant SMS and MMS programs that drive urgency and immediacy - sequenced with email, never competing with it.

06

Loyalty & Retention

Loyalty mechanics, subscription nudges, and retention triggers that lift repeat rate and lifetime value.

How we run it

A repeatable operating loop.

The same four-stage loop runs every account - audit and migrate, architect the flows, run the campaign engine, then optimise for lifetime value.
01

Audit & Migration

We audit your list, flows, and deliverability, then migrate or rebuild on the right platform - with revenue attribution reconciled to your finance numbers.
02

Flow Architecture

We design the core automation library - welcome, abandonment, post-purchase, win-back - so owned revenue runs whether or not a campaign is live.
03

Campaign Engine

A planned calendar of campaigns, designed and shipped on cadence, with A/B testing on subject, offer, and send time built in.
04

Optimise LTV

We segment deeper, refine triggers, and protect deliverability - pushing repeat rate, retention, and lifetime value every quarter.
34%
Of revenue from owned channels
4.1x
Return on lifecycle program
+27%
Repeat purchase rate
99.2%
Inbox deliverability
Our flows now do the work of a second sales team. A third of revenue runs through channels we own - and it costs us almost nothing to send.
Jenna Kirsch
CMO / Acre Botanicals

Ready to compound
every customer?

Book a strategy call and we'll find the owned-channel revenue your current setup is leaving on the table.

© 2026 Pulse Digital Pty Ltd  /  Brisbane, Australia